Real Estate Target Marketing

In today’s market it is important to have maximum impact on every marketing dollar and every resource. If an agent spent hundreds of thousands of dollars marketing your golf course home to non golfers what is the true value of the marketing? The Coconut Point Team specializes in target marketing. We distribute our personal and exclusive “Coconut Pointe Press” to households with specific interest in luxury homes in SWFL. By target marketing we are able to track results and maximize the impact of all of our marketing efforts. In addition we continuously collect extensive list of all agents who have showed our homes so that with a click of a button we can send out property information to all agents who have showed a similar home. “82% of home sales are the result of agent connections,” National Association of REALTORS.

By targeting the Bonita Springs and Estero luxury market we are able to continuously keep up with market trends and adjust our marketing to maximize opportunities to attract buyers to our listings. We use these trends to inform not only our sellers but potential buyers of the value in SWFL real estate.

We offer one of the top websites in the area. www.CoconutPointRealEstate.com. We created this website for ease of navigation. We realize that our SWFL market is mostly retirees and many are not tech savy. Searching all homes in a specific community is as simple as click of a button. We also set up potential buyers to automatically receive email updates on any community in the SWFL area that they choose.

In addition to our personal newspaper, market trends reports and Coconut Point website we send thousands of targeted email Market Reports with a 75% click rate. N.A.R. states that the Real Estate industry averages a 10% click rate. We are able to get a much higher return by Target Marketing.